Compelling Revisions
As a content designer, I thrive when I’m involved in projects from their inception. Though that’s the preferred approach, it is inevitable that copy that was previously written will need to be refreshed or could stand to be improved. I apply the same level of critical thinking to editing existing content as I do when carefully crafting original copy.
Revising a Toast Confirmation
Client: Driveway
Background: A user subscribes or unsubscribes from email comms via a toggle. They receive a toast confirmation at the bottom of the screen.
How I Improved It: Sometimes less truly is more. The previous content was redundant, repeating the header. Not only was it unnecessarily overworked, but it caused undue cognitive load on the reader. So I simplified it. I also recommended removing “Undo”—If the user changes their mind, they just need to toggle the slider again.
Explaining a “Waiting Room” Feature
Client: Adidas
Background: When the quantity of a new item is expected to not meet demand, the item is released via the “Waiting Room”. It’s a lottery system where applicants are chosen at random to have the opportunity to purchase.
How I Improved It: Rewriting both the body copy as well as the “How?” tooltip (which I relabeled as “Learn More”), I made the content more brief for readability and worked in more personality and brand voice.