About Me
I’m a well-rounded senior content designer who specializes in UX writing. I write for people, not products, and craft user experiences from an approach of inclusion, accessibility, and empathy with the reader. With an understanding that people have varying levels of reading abilities, I write in clear and plain—yet engaging—language that limits cognitive load by being constantly cognizant of information architecture. I’ve been recognized by my peers for asking thoughtful and challenging questions, and strategically approaching content creation from a holistic view to ensure product-wide consistency. I collaborate cross-functionally with product design, product management, user research, and engineering to produce production-ready designs. With a keen sense of brand voice and scenario-appropriate tone, I develop meaningful and easy-to-understand content which puts people first while also being prescriptive, yielding conversions—and when appropriate, inspiring a bit of a chuckle.
Core Beliefs
“These are words. They are meaning things.”
That’s a quotation from a TikTok by German comedian, Flula Borg. Let’s be honest, while poignant, the video is only mildly amusing; but what was meant as a broken English joke rings true: Words matter. They have weight. The ones we choose can make the difference between us being understood and being misconstrued; receiving empathy and being dismissed; and in the digital space, getting click-throughs and drop-off or cart abandonment. Content designers like me exist to carefully choose those words, recognizing the gravity of our decisions. Because at the core of our designs, the words are the things that encourage brand affinity, trust, and conversion.
I believe that one thing that separates “great” from “good” content designers is asking questions—both big and small; obvious and off the wall. For example, thinking outside the realm of—and questioning—the basic ask can yield far more effective designs than originally conceived. For me, oftentimes the first question is not, “How do we design this thing that’s being requested?”; it’s “What is the core problem, and does the ask actually solve it?”; “How can we approach this differently?”; “Do we even need this thing?”
Brief, concise messaging is significant in the world of content design, but what often gets overlooked is empathy for the customer. Whether you’re writing true UX content or a blog article, putting yourself in the reader’s shoes is what fosters quality communication: Knowing whether the user may be excited or feeling let down informs the appropriate type of tone to use; Understanding the flow that has led up to the particular screen you’re writing for helps avoid redundancy and increases usefulness in communications. In taking an empathetic approach to content design, I help the user feel seen, which, in turn, encourages them to view the brand for which I’m writing as authentic and trustworthy.
I’m also a staunch proponent of the Oxford comma and a hater of backronyms.
