SEO Landing Pages & Product Walls

Client: Adidas

My Role: Lead SEO writer for Adidas North America Brand Design—the team responsible for all content on adidas.com

SEO footer for the main women’s landing page on adidas.com, demonstrating a keen sense of voice while including required keywords.

An SEO product wall footer that shows creativity in wordplay and speaking to the consumer in a fun, rather than robotic or dry, way. The keyword “ugly shoes” had potential for negative connotations, so I broke it up by conjoining two separate sentences (1st and 2nd sentences of last paragraph).

SEO product wall footer. I devised a creative way to include the keyword “is adidas terrex waterproof” without asking the question, while also overlapping it with another keyword (“waterproof outdoor shoes”). The final paragraph required a deep dive into research on products and technology history.

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