Blog & Knowledge Base Articles
Client: Driveway
My Role: Lead writer for a then-new knowledge base blog, crafting engaging and informative articles about car buying, selling, financing, maintenance, and more, with a heavy emphasis on keyword inclusion and search engine optimization
This piece was a top performer in organic search.
Read the full article here.
This article required a hefty amount of research and asking questions of those within my organization who were more familiar with the topic of auto loans. I chose to start the piece by briefly defining key terms in bullet points, which requires less cognitive load of the user than burying info in parentheticals.
Read the full article here.
Yes, everyone loves dogs, but this article is not clickbait. I made the effort to really educate dog owners with this piece by discussing pet safety while on the road as well as general features to look for and specific model recommendations.
Read the full article here.